I wanted to surround The Umaverse with elements of the universe itself. The stars above, and the roots that ground us. The colors were inspired by color schemes laid out on the client's provided mood board, as well as her rad purple hair! The gold and pink to compliment the purple.
The circular design is to encompass The Umaverse, as circles and rounded shapes are found in nature and the universe repeatedly.
Fonts used are Masqualero, and Corbel.